The football fans of India are eagerly waiting to greet the star- packed Argentine football team at the Salt Lake Stadium, Kolkata. A match between Argentina and Bolivia is scheduled to be held on 2nd September 2011 in the ‘city of joy’ of India. The football crazy people of the country have already started the countdown to witness the football prowess of Messi, Tevez and Milito. This match will certainly play an important role in promoting football in India. Necessary steps have already been taken to upgrade the infrastructure of the stadium to organize the much coveted match. Therefore, we may say that it is a step towards developing Indian football which should be taken forward by making long- term association with these top- ranked football teams. The hype, created by this match, should be sustained by undertaking comprehensive media and marketing initiatives. It should be remembered that the match between Bayern Munich and Mohun Bagan, held on 27th May 2008 at the same stadium, created an impact which could not be converted into long- term developmental prospect of Indian football. We may hope that the football administrators of India will not miss this opportunity to take Indian football to a step forward.
